lala Berlin is a German ready-to-wear label in the contemporary segment. The name “lala“ stands for the nickname of company founder and designer Leyla Piedayesh. “Berlin“ embodies zeitgeist and lifestyle of the German capital. lala Berlin is a young, dynamic, urban brand, that focuses on high-end materials such as silk, cashmere, leather, jersey and wool. Sometimes bohemian, sometimes bourgeois or avantgarde, lala Berlin sets its own rules. Instead of being guided by trends, the brand’s inspiration derives from the uncomplicated and eclectic lifestyle of women between 18 and 49 years. The distinctive prints like the lala skull or PLO-pattern are the brand’s trademark and guarantee ultimate recognition. Founded in 2005 in Berlin, designer and entrepreneuse, Lelya Piedayesh, consequently led her brand through the past 7 years to a worldwide successful fashion label.